Improve customer satisfaction, retention and profit

Get in touch

Thanks for visiting DEFA at the Hyundai and Genesis North America Dealer Meeting in Las Vegas. We invite you to share your contact information with us to learn how you can receive a no-charge WarmUp system for your demo vehicle.

You can also read more about DEFA and how our products can help you improve customer satisfaction, enhance retention, and increase profits below.

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About DEFA

DEFA is a Norwegian company with over 60 years’ experience connecting people to the electrical grid – allowing them to preheat and charge their vehicles.

We sell our products and solutions in more than 45 countries globally, and partner with major OEMs and players in the automotive industry worldwide.

We expanded to North America in 2013, and have helped businesses expand their bottom line, through improved customer satisfaction and retention.

Our solutions:

WarmUp

WarmUp is already established as the world leading electrical preheating and charging solution, that has been sold with all major car brands in Europe and Canada. It offers your customers increased comfort and convenience, a better value, and a more environmentally friendly car. For our Dealership partners it leads to increased revenue and happier customers! Read more here.

Professional chargers

Our line of professional chargers for showrooms and workshops, are already distributed globally by Würth, and several leading car manufacturers offer these solutions to their dealerships and workshops, improving customer satisfaction and efficiency in their daily work. Read more here.

About our professional chargers:

DEFA ShowroomCharger: Ensures fully functional vehicles

  • Customer experience: Fully charge your vehicles to showcase all their features
  • Simple: Detachable cables for easy connection through the engine.
  • Discreet: Silent and compact.

DEFA WorkshopCharger: All-in-one automated charger and power supply

  • Efficiency: Service more vehicles with a reliable charger at every workstation
  • Simple: Intuitive display with flexible mounting and detachable cables.
  • Powerful: Continuous amperage levels up to 125A.

 

WorkshopCharger display interaction

“We’re impressed with DEFA’s solutions and support, and our standing in the automotive industry has never been better.”

– Jon Anders Walle, Key Account Manager, Würth

Benefits of WarmUp preheating and charging solution:

Man scraping frozing windshield of car

Increased comfort and convenience

  • Contributes to ice free windows.
  • A preheated compartment gives a warm cozy start to your journey.
  • A fully charged battery for a reliable and safe start under any weather conditions.

Increased value

  • The WarmUp system contributes to less fuel consumption*
  • No wasted fuel due to idling.
  • Less wear on the battery and engine extends the lifetime of your car.

*Up to 24% in the first 20 minutes

Smiling couple in car on winters day
autolämpö taustavalossa

A more environmentally friendly car

  • A preheated car reduces harmful emissions by up to 71% in the first 20 minutes of the drive
  • A car releases the same number of harmful emissions in the first 30 seconds after a cold start as in 190 miles of driving with a warm engine.

How is WarmUp contributing to less fuel consumption, less harmful emissions and also contributing to extending the lifetime of your engine? Read more

Easy installation by authorized dealers and workshops

  • The WarmUp system is available for most vehicles in North America and can be installed in your workshop with ease.
  • Selling a WarmUp system as an accessory for new (and pre-owned) vehicles represents additional revenue and retention from customers. Warming up your customers has never been easier.
Car mechanic working on a car

Components

A WarmUp system consists of 3 modular components, which can be used interchangeably. The system can be easily controlled by the DEFA app.

PTC contact heater

Engine heater

The engine heater heats the engine, motor oil, and coolant liquids, ensuring better lubrication and reduced friction. This reduces wear and fuel consumption. Note! Must be ordered separately.

Termini 1400

Interior heater

The Termini™ interior heater ensures that your vehicle’s interior is heated to a more comfortable temperature and that there are less ice and fog on your windows. A smart heating system reduces energy consumption.

Onboard charger

The MultiCharger keeps your battery charged*. This helps ensure that your vehicle will have the power necessary to start your vehicle, and extends battery life.
*Must be connected to functional 120V outlet.

DEFA app Bluetooth

Bluetooth® App Control

  • Control your system within Bluetooth® range (near the vehicle)
  • Preset heating for two daily departure times
  • Monitor the outside temperature**
  • Monitor the battery status**
  • Receive an alert if the cable is connected when the car is started**

To use WarmUp Bluetooth®, you must first download the DEFA app, which is available for iOS and Android. Download it for free from the App Store or Google Play ***. WarmUp Bluetooth® does not require a subscription.

WarmUp in 1-2-3

Watch this video to better understand the benefits of a WarmUp system


Disclaimers

* Range may be affected by walls and terrain.
* For smartphones with Bluetooth® Low Energy.
** Your Smartphone must be paired with DEFA Bluetooth® Hub.
*** Refer to the App Store or Google Play to see which Android and iOS versions that are currently supported. Please note that OS requirements are subject to change without notification.